How to Start a Lawn Care Business

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How to Start a Lawn Care Business


As long as people have grass on their lawns, they’re going to need to have it mowed. This is a job that many folks are too busy to do, or they simply don’t enjoy doing it. This is where you come in. Starting your own lawn mowing business is a great way to earn a living, and it comes with lots of perks – you’ll get to enjoy the outdoors, you’ll be providing a needed service, and since you’re in charge, you get to call the shots. Also, chances are you’ll never have to worry about the demand for lawn mowing ever slowing down. Here’s how to get your lawn mowing business started:

  • Decide exactly what services your business will provide. Will your business just provide mowing services, or will it be a full-service lawn care company? Will you work primarily for commercial or residential properties? These are things you’ll need to decide, as they will ultimately affect other decisions in your business, such as equipment needs and if you’ll need to hire people to work under you.
  • Make sure you have the proper equipment. The obvious piece of equipment needed for a lawn mowing business is, of course, a lawn mower. However, there are many types of mowers available – push mowers, riding mowers, and zero turn mowers to name just a few. You’ll need to decide which style of mower to buy based on your budget and your clientele. If you plan on running a full scale lawn service, however, you’ll need to invest in additional pieces of equipment and tools.
  • Check for insurance. While your normal house insurance may cover you for your own property, you may want to consider a business liability insurance policy before working on other’s properties.
  • Spread the word. Build your clientele by advertising through flyers, newspapers, and other media outlets. Create a name or slogan for your business that people will remember, and put yourself out there as much as possible. Once you’ve established some customers, word of mouth is another fantastic way to advertise.
  • Start working! The best way for you to build your business is to get to work. Your customers need to see what you can do before they’ll be convinced that your mowing business is the best choice. Show them that you’re willing to work hard and you do a great job in a reasonable time-frame, and you’ll have loyal customers in no time.

As with any business, there are other things to keep in mind as well. When you own a lawn mowing business, you’ll have to make decisions to increase your crew’s productivity, fuel efficiency and other important time and money saving factors. Companies like Wireless Matrix can help you make the most out of your time with their fleet tracking solutions. Customer satisfaction is the big one; you need to make sure your customers are happy and will keep coming back for more. Gather feedback and really listen to what your clients are saying, and then do what you can to please them. And remember, your business is not going to take off overnight, but with hard work and dedication, you can successfully manage your own lawn mowing business.

Author Bio

Matt Morrison is a lawn expert, homeowner, and website hobbyist from Texas. He enjoys working on his own lawn and helping others make their lawn the best it can be. You can read more of his articles here.

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  1. David Moore

    hello, i have a few questions in regards to procedure. I want to purchase my own mowing equipment before next summer and mow primarily residential lawns.

    Question 1. I don’t not have my own business is it necessary to get insurance and all the in’s and out’s if i want to just mow residential?

    Question 2. What would be the best way to collect payment to ensure i don’t get ripped off after the job is done?

    Question 3. Does my customers need receipts after the job has been completed?

    Question 4. Would it be more worth my time to physically hand out my brochure, or just to leave it on the door?

    Question 5. Roughly, how many people out of a one hundred will let me mow their lawn?

    Also is there any other information that you can provide me that would be beneficial to me in the future?

    • Great questions David.

      1. If you’re doing tree and gutter work or your customers want you to have it, then insurance is probably a good idea. It also makes you seem more professional. You may want to get insurance for equipment theft too if it’s valuable enough and the risk is notable. The determining factor will be if the cost justifies the benefit. It may not for just mowing a few residential lawns.

      2. This can be tricky as you don’t want to offend or rub your customers the wrong way, but you want to be effective too. It’s impossible to avoid every cheapskate, but your success in collection mostly boils down to whom you choose as a client. Sometimes it’s just better to walk away if someone constantly gives you the run around. No client is the same. Experience will help you choose the right approach and most effective method for collection with each customer. At least you know where they live 😉

      3. If you want to look professional, then I highly recommend it. Besides, it’s a good idea for keeping records and it leaves them a physical reminder that they owe you money for services already performed.

      4. It depends on how good of a salesman you are, but you will get more bites if you actually talk to people. I would try to get clients in this order. First, exhaust your circle of influence. Ask family and friends if they need your service. Then ask them if they know anyone to give you a referral. Second, I would leave flyers on doors to test my response rate. If it’s not getting the results I want, then physically go door-to-door. Go for the close right there if you feel it. If they seem like they need some time to think, just leave a brochure. If they seem disinterested, cut bait and move on. Don’t even leave a brochure.

      5. See 4.

      Look and act professional at all times. Say what you’re going to do and do what you say. Be efficient, but never cut corners. Do the job right even if it takes a little longer. Following these principles will ensure that you don’t have to worry about keeping clients or getting new ones. Good luck!

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